As a business lawyer, increasing your online visibility through attorney search engine optimization is in your best interests. Today, more business owners realize the benefits of having a legal expert who attends to things like contract drafting and negotiations, paperwork filing for licenses and permits, and complaints regarding employment laws and policies.
But, here’s the truth. It doesn’t matter whether you’re a good lawyer if you don’t strategically position yourself. So, here are five tips to get you noticed online by the right clients.
Do Your Keyword Research
When businesses shop online for your services, they use popular phrases like “business lawyer near me.” Within these search terms, you find keywords that you should include in your content for clients to locate you easily online.
That’s why it’s important to do your keyword research to discover the search terms and keywords that prospective clients look for when trying to get to your site. Your site is about as visible as a speck of dust in a dark room without the right keywords. So, to start, be sure to do keyword research correctly to ensure you know the search terms that can bring more traffic to your doorstep.
Increase Your Avvo Rating
Avvo is the name of an online directory where you can find almost every lawyer in the country. The higher your Avoo rating, the more visible your business is because chances are, your prospective clients will check this online directory when looking for your services. Fortunately, there are many things you can do to increase your Avvo rating, including making sure you have all your information listed correctly. Adding current relevant information can help boost your rating.
Optimize Your Google Business Profile
If you have a Google My Business listing, that’s a good start. The next step is to ensure it’s properly optimized. An optimized Google Business Profile is one of the key elements of your law firm’s digital marketing strategy. It helps you rank higher in local search results, increasing your online visibility. Essential Google My Business Optimizations include adding up-to-date photos and using the right attributes to describe your business.
Make Sure You Show Up In Local Search
Having an optimized Google Business Profile is just one way to ensure that nearby clients can find you easily when shopping online for a business lawyer. There are also other things you can do to boost your local SEO. For instance, it’s essential to make sure your business is listed in various online directories like Avoo. Having positive reviews and ratings on third-party websites can also do wonders for your online visibility. Positive reviews and ratings are among the top factors prospective clients consider when looking for a reliable and reputable business lawyer.
Upload Great Legal Content for Your Clients
Content marketing is one of the most underrated ways to drive more traffic to your site. It works because both Goggle and your clients love it when you have more value to offer. Your prospective clients appreciate being able to tap into your legal expertise and knowledge, allowing you to connect with them better. You can create various page types, such as blog posts and landing page articles. If your content is SEO-optimized and you focus on adding the right amount of backlinks, it will start ranking higher and get noticed by more potential customers.
These are the top ways to make your business more visible to help you attract more clients and boost your bottom line. Strengthening your online presence takes time and work, so consider partnering with a digital marketing agency so you have more room to focus on your essential business matters.